Gangnam Style in the Attention Economy

Many media theorists argue that we exist in an abundant world of information which creates a competition for our attention, according to Entertainment and Society by Sayre and King. It is estimated that a new website is created and  72 hours of video is uploaded to YouTube every minute. With the overwhelming amount of content put […]

Branded Storytelling in Invisible Children

I recently read an article titled “7 Reasons Why Storytelling is Important in Branding” and was fixated on the point that stories can motivate an audience toward a goal. This quickly reminded me of the Invisible Children movement and how its branding effectively charged people towards their goal. Though this wasn’t a marketing campaign (though some would […]