Branded Storytelling in Invisible Children

I recently read an article titled “7 Reasons Why Storytelling is Important in Branding” and was fixated on the point that stories can motivate an audience toward a goal. This quickly reminded me of the Invisible Children movement and how its branding effectively charged people towards their goal. Though this wasn’t a marketing campaign (though some would […]

Joe the Plumber: the Infamous Persona

Anyone remember the infamous ‘Joe the Plumber’ from the 2008 presidential campaign? Somehow what started as a simple persona turned into a new level of stardom for the average American citizen. There have even been reports that Joe plans on running for Congress in the next election. What’s funny about this situation is that Joe […]