Pinterest Joins the Social Media Marketing Party

Pinterest Launches Business Pages to Get Cozy With Brands This week, Pinterest announced that it would be joining the social media marketing game and begin to transform it’s social platform into a tool for businesses. Though still in the beginning stages, it’s obvious that Pinterest is ready to join the big kids table of Facebook […]

Branded Storytelling in Invisible Children

I recently read an article titled “7 Reasons Why Storytelling is Important in Branding” and was fixated on the point that stories can motivate an audience toward a goal. This quickly reminded me of the Invisible Children movement and how its branding effectively charged people towards their goal. Though this wasn’t a marketing campaign (though some would […]