The Times They Are a-Changin’

In a time of drastic change it is the learners who inherit the future. The learned usually find themselves equipped to live in a world that no longer exists.
-Eric Hoffer

After going through four years of college for journalism, I know more than anyone that if you don’t learn to adapt now you won’t survive. Darwinism at it’s best.

Media is advancing at a rapid pace and taking an entirely new direction from the previous century. Every traditional form of media- including newspapers, magazines, and books- are transitioning to their digital counterpart, leaving the world of mass media in a state of convergence. And as an up-and-coming writer I need to learn every possible media avenue, from blogs to HTML, in order to keep up.

Which is why this marketing class will come in such handy. Not only will it teach me how to use the different platforms of social media including Twitter, LinkedIn and WordPress, but how to use them effectively. And in this day and age it’s about social interaction. Engagement with your audience and active participation in the conversation are what grab the readers of today.

We live in a participatory culture where people like to be involved in the creation, circulation and interpretation of media by leaving comments and reposting articles as they choose. This deepens their emotional investment to the media thus furthering engagement i.e. they continue to read our stories because they get attached to the topic.

So as a writer I’m learning to listen as much as I talk. To involve as much as I create. Because honestly I need you guys way more than you need me.

Social media has transformed the world of mass media.

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